Change management requires thoughtful planning, knowledge of change theory, understanding of the organisation culture and climate and sensitive implementation. Change needs to be realistic, achievable and measurable in order for it to be sustainable
4 Health work in partnership with clients using the “Kotter Principles”;
- Increase urgency; Inspire people to move, make objectives tangible.
- Build the change team; Create change agents with the right skill mix, attitude, commitment and maturity to lead the change.
- Get the vision right; Create and share a common, compelling vision that engages the workforce and shapes business strategy.
- Communicate to engage and get ownership of the change; Involve as many people as possible (20-60-20 rule), communicate the essentials, simply, select the right mechanism and language to communicate change.
- Empower action; Remove obstacles, enable constructive feedback and demonstrate strong support and accountability from leaders - reward and recognise progress and achievements.
- Create short-term wins; Set aims that are easy to achieve initially, keep an eye on long term gains.
- Keep the momentum going; Encourage determination and persistence, give people the opportunity to practice new behaviours, review progress and barriers regularly, highlight achieved and future milestones.
- Make change stick - Reinforce the value of successful change via recruitment, promotion, new change leaders. Weave change into culture.

Useful tools in the process:
- Lewins Force Field analysis
- Lewins 3 stage change cycle
- Role clarification exercise
- Transition curve (people change management)
The outcomes of change management may include:
- Greater organisational effectiveness
- Accelerate the adoption of new processes and technology that boosts organisational effectiveness and efficiency.
- Improved work quality and morale
- Enhanced collaboration and communication
- Higher retention rate for employees
- Better customer service and reputation management

Last Updated on Thursday, 23 September 2010 08:15


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